Websites for Real‑Estate Agents

Your brokerage page is not your website.

Marrow Labs builds fast, locally focused websites for real estate agents who want to own their audience, be understood in their market, and give every visit a clear next step.

Built by a working real estate agent—not a generalist marketing agency.

NORTH GROVE
Modern estate at dusk used in a fictional real-estate website concept
EXTRAORDINARY
HOMES.
EXCEPTIONAL
LIVING.
BESPOKE REAL ESTATE EXPERIENCES VIEW PROPERTIES
01  <section class="hero">
02    <h1>Your brokerage page
03      is <em>not</em> your website.
04    </h1>
05  </section>
PERFORMANCE BUDGET · RESPONSIVE · CRAWLABLE
BUILT TO PERFORM.
DESIGNED TO CONVERT.
Bright luxury interior used in a mobile website concept
STRATEGY · DESIGN · BUILD
POSITIONINGNEIGHBORHOOD PAGESRELOCATION HUBSLOCAL SEO STRUCTUREMACHINE-READABLE CONTENTCUSTOM DESIGNCONVERSION PATHSCRM ROUTINGANALYTICS YOU OWNYOUR DOMAINPERFORMANCE BUDGETSFOUNDER-LED
I — The problem

Why do so many agent websites fail the audit?

Most agent sites are built to exist, not to work. Run these seven questions against your current site and notice where the experience loses specificity.

Every one is a build decision. All seven are fixable.

01

They all look the same

Same template, same stock skyline, same tagline as three other agents in your market. Nothing signals why you.

02

They lean on generic search

An IDX box is not a strategy. Major portals already do generic search well—your site has to do you better.

03

Zero local authority

No neighborhood pages, no market answers, nothing that demonstrates real familiarity with the streets you serve.

04

The agent's value is buried

Your niche, process, and approach live three clicks deep—or nowhere at all.

05

Not built for high-intent questions

Serious clients ask about relocating, timing, neighborhoods, and tradeoffs. Most agent sites have no useful answer.

06

Weak calls to action

“Contact me” is not a conversion path. There is nothing specific, timely, or useful to say yes to.

07

You don't control the platform

Brokerage-hosted or rented monthly. Switch brokerages or stop paying, and the asset can disappear.

II — The difference

A profile on their platform, or an asset in your name.

The brokerage profile pageRented
One template shared with thousands of agents
Your profile lives under their brand
Little or no useful local content
Minimal control over structure or calls to action
Analytics you may not be able to inspect
Tied to a brokerage relationship
The Marrow Labs websiteOwned
Your positioning, your brand, your domain
City, neighborhood, and relocation architecture
Separate paths for buyers, sellers, and relocators
Forms routed through a confirmed connection
Analytics and conversion tracking you control
A portable asset designed to follow your career
III — Examples

What could your website actually look like?

Three fictional directions for three different agent businesses. Concept only; no client work is shown.

Craftsman home representing a fictional Raleigh relocation websiteRelocation-focused

Landing in Raleigh

Raleigh–Durham, NC · Design concept

The relocation authority for the Research Triangle.

AudienceOut-of-state professionals moving for tech, biotech, and university roles
Conversion pathRelocation guide → planning call
Coastal home representing a fictional Charleston listing websiteListing-focused

Hartwell & Co.

Charleston, SC · Design concept

A listing studio for historic Charleston homes.

AudienceMove-up sellers and downsizers in historic districts
Conversion pathListing strategy session → pricing plan
Brick home representing a fictional Columbus investor websiteInvestor-focused

Scioto Property Partners

Columbus, OH · Design concept

Buy-and-hold guidance for small multifamily in Columbus.

AudienceOut-of-state investors evaluating duplexes through small apartment buildings
Conversion pathDeal-flow list → investor intro call
IV — Deliverables

What's included.

Organized around four outcomes—not a feature checklist to decode. The exact items included depend on the written offer scope.

A.

Get found in your market

  • City and neighborhood pages
  • Relocation content hubs
  • Titles, schema, and internal links
  • Machine-readable answer structure
  • Google Business Profile connection
  • Resource-center architecture
B.

Look like the obvious choice

  • Homepage built around your positioning
  • About and agent-positioning pages
  • Buyer and seller service paths
  • Design calibrated to your market and brand
C.

Turn visits into clear next steps

  • A useful call to action on each page
  • Forms that ask the right questions
  • Confirmed inbox or CRM routing
  • Optional IDX when it supports the strategy
D.

Own it, measure it, grow it

  • Your domain and approved content
  • Analytics and conversion tracking
  • Mobile and performance budgets
  • Ongoing care options
V — Process

How the build works.

You make a handful of decisions about your business. Marrow handles the technical ones—architecture, copy, schema, tracking, and speed.

01

Positioning and market audit

We review your market, competition, and current presence to identify the clearest useful position.

02

Homepage concept and site strategy

You see a tangible direction and site map before the larger build proceeds. See the website before you pay for a generic promise.

03

Design, copy, and development

We design, write, and build the approved scope. You review at set checkpoints instead of managing a loose task list.

04

Launch, measure, improve

Launch happens only after approval. Analytics and a written care plan define what gets measured or added next.

VI — The founder

Built by someone who actually sells real estate.

Marrow Labs was founded by Taylor Dasch, a licensed Texas real-estate agent with more than 100 closed transactions in the Temple and Belton area. Not a former agent, and not a generalist agency that merely “serves” real estate.

“Most web designers understand design. Most real estate marketers understand lead generation. Marrow Labs was built to connect the two.”
Lead quality vs. volumeGeographic farmingRelocation clientsListing presentationsLocal search behaviorCRM follow-upTraffic vs. appointments

Proof boundary: Marrow currently has zero customers and zero testimonials. The pages at right are the founder's own market website. Figures are Google Search Console for templetxhomes.net, the 90 days ending 2026-08-08 — that site runs on a different platform, so it evidences the method and the content standard, not a Marrow build, and it is not a promise of similar results. Central Texas is off-limits for outside-agent client acquisition.

A market-analysis page on templetxhomes.net covering how Temple's data-center construction affects home prices Founder-owned referencetempletxhomes.net · not a client result or performance claim
12
market pages earning search impressions
47,000
Google impressions across them in 90 days
  • Data-center impact
  • Military BAH
  • Neighborhood guides
  • Builder comparisons
  • Schools & childcare
  • City vs. city
VII — The offer

See your new homepage before you commit.

We review your current site, brokerage page, and Google presence
We identify the clearest positioning opportunity supported by the evidence
We prepare a homepage direction for your brand and market
You see how your services and next steps could be presented
Nothing is published as your official website without your approval

Specific to your market. Useful whether or not we build together.

Nothing is transmitted by this page. Submitting opens a prefilled draft in your email app for you to review and send.

VIII — Pricing

Two clear build lanes.

No hidden result promises. No checkout before scope. These are the only public real-estate website offers.

Deeper scope

Premium build

$1,250one-time + $39/month care

A deeper custom build for an agent who needs a multi-page local content architecture, stronger positioning, and a more involved design system.

  • Five to seven personalized core pages
  • Deeper local SEO and answer structure
  • Custom design direction and conversion paths
  • One active build slot at a time
Ask about the premium lane

This is the whole public price list. Read the full agent website service scope.

IX — Questions

Asked by agents, answered plainly.

No promises about outcomes—just the offer, ownership boundary, and how the work is handled.

01How much does a Marrow Labs agent website cost?

Launch is $149 setup plus $39 per month, with the setup fee waived for the first 10 agents. Premium Build is $1,250 one-time plus $39 per month care. Larger work is scoped before it starts.

02Do I own the website?

Your domain, approved content, and portable website assets stay tied to your business. Exact hosting, source handoff, and third-party license terms are written into the chosen scope before launch.

03What does “built before you pay” mean?

Marrow can research and prepare a private, non-indexed direction first. You evaluate tangible work instead of buying from a generic pitch. Nothing is published as your official site without approval.

04Can the site include IDX home search?

IDX can be scoped as an optional feature when it supports the strategy. The site is not designed around a generic search box; it is designed around your positioning and market knowledge.

05Can the website rank on Google?

The site can be built with crawlable content, clean schema, internal links, and performance budgets. No one can honestly guarantee rankings, traffic, leads, conversions, or revenue.

06Will it connect to my CRM?

Forms can be routed into a supported CRM or inbox after the exact connection path is confirmed. Integrations are tested and scoped before launch rather than assumed.

07How long does a build take?

Timing depends on page count, asset readiness, revisions, and integrations. You receive a dated plan for the approved scope before launch work begins.

08Who is behind Marrow Labs?

Taylor Dasch, a licensed Texas real-estate agent with more than 100 closed transactions in the Temple and Belton area. Marrow is new and currently has zero customers and zero testimonials; founder-owned work is labeled separately from client proof.

A website that belongs to your business—not your brokerage.

Start with a concrete direction for your market. Review the work and decide from there.