01
Lead Leak Report
3-page audit of where your website leaks inbound. Form leak · after-hours leak · qualification leak · response-time leak · channel leak.
AI intake studio · Est. 2026
Intake systems
for businesses that
still answer the phone.
Marrow Labs builds the small layer between your website and your team — the one that turns visitors into leads worth a call. No chatbots. No noise. Just intake that respects the people on both sides of the form.
38%
Median leak rate (47 sites audited)
<90s
Average lead to handoff
5
Leak categories per report
48h
Free report delivery window
Built for · v0.4 · in pilot
Trades
Realtor teams
Med spa
Local services
Contractors
Primitives
Four small tools. One job — stop the leak.
We don't sell a platform. We ship the smallest correct piece for where you actually leak leads, then connect it to what you already have. The four primitives below cover most of what local businesses need.
02
AI Intake Widget
Drop-in intake that asks four sharp questions and hands a clean lead — not a vague form message — to your team in under 90 seconds.
03
Routing Layer
Triage every inbound to the right human or queue — based on what they actually said, not what bucket your form forced them into.
04
Custom Build
Bigger lift — site rebuild, ops dashboard, automation pipeline, AI workflow. Scoped on a call, shipped in sprints.
The Lab
Most local-business sites leak 30–60% of their inbound.
We measured 47 service-business sites this quarter. Median lost-lead rate: 38%. Worst: 71%. The Lead Leak Report shows you exactly which five channels are leaking on yours — and what each one costs in a normal month.
See a sample report
LIVE
Leak Report · sample · acme-plumbing.example
Lost / mo
42
▴ 38% leak rate
Avg $ each
$430
job-line median
Form complete
61%
below median
After hours
27%
of total inbound
Leaks recovered / wk
▴ now
Form abandonment after step 2HIGH · $4.2k/mo
No after-hours capture (6pm–8am)HIGH · $3.1k/mo
12-hour avg response timeMID · $1.8k/mo
Vague form messages → low close rateMID · $1.6k/mo
GBP inbound not routed to inboxLOW · $480/mo
Method
We don't build chatbots.
Chatbots try to replace the conversation. Intake systems collect what a human needs to answer the conversation. Your team still does the closing. We just stop the leaks before it gets to them.
The typical chatbot
- Tries to handle the lead end-to-end
- Pretends to be a human
- Trains visitors to ignore site widgets
- Hands your team a transcript, not a brief
- Visible. Annoying. Easy to close.
Marrow Labs intake
- Asks four sharp questions and stops
- Speaks as the studio, never pretends
- Renders like a quiet form, not a chat
- Hands your team a brief in under 90 seconds
- Quiet. Specific. Easy to act on.
Free Report
Show me where my site is leaking.
Send your URL. We'll deliver a 3-page Lead Leak Report to your inbox within 48 hours. No call required, no upsell on the report.
- Five leak categories, each with a dollar estimate
- Specific next-step for each — even if you don't hire us
- Reply "no thanks" any time — we stop
We only use your email to deliver the report. No sharing. No spam.